Recce of the Magnificent Hotels in Dubai
Renowned throughout the world for its hotels, Dubai bursts at its seams with maddeningly exquisite hotels. Dubai’s hotels are not just about a place for eating, drinking, and sleeping. These are places where rosy dreams take tangible forms. Try to capture the essence of some of these hotels.
Burj Al Arab
Burj Al Arab, one of the top most names amongst Dubai hotels, has caught the fancy of one and all right since it threw open its doors. Often billed as ‘the world’s most luxurious hotel’, Burj Al Arab is the only 7-star hotel on the planet. The hotel treats one like royalty and the experience starts right from the airport. The hotel sends a chauffeured Rolls Royce for picking up guests and provides the facility of private in-suite check in. Every floor has its own reception desk while the beauty of the opulently decorated rooms is just indescribable.
Atlantis, The Palm
Standing proudly in its very own private island, Atlantis, The Palm is perhaps the most well known of the different luxury hotels in Dubai. Guests have a choice of some 1,400 kingly guest rooms and over 160 suites. The hotel also happens to be part of a magnificent ocean theme park where guests can take hair rising water rides, visit artificial submerged ruins and get up close to dolphins and sharks. A huge shopping zone spoils shopaholics for choice. For food buffs, there are numerous restaurants, bars, cafes, and lounges. Similarly, there is no end of conferencing facilities with the Palm Terrace and Royal Palm ballroom to name just two.
Jebel Ali Golf Resort & Spa
The Jebel Ali Golf Resort & Spa is another stunning hotel from Dubai. This award winning 5 star family beach resort offers scores of facilities for leisure as well as business travellers. A number of mesmerising gardens, alluring swimming pools and a humongous serene palm fringed beach bestow a surreal elegance upon the hotel. The Jebel Ali Golf Resort & Spa is hardly a 15 minute drive away from the Dubai Marina.
Metropolitan Hotel Deira
The Metropolitan Hotel Deira has time and again proven its mettle as one of the top accommodation choices for travellers arranging reasonably cheap holidays to Dubai. Amongst its numerous claims to fame, this four star hotel is well known for the somewhat cheap and scrumptious food dished out in its restaurants. Room categories include Junior and Deira suites as well as Superior and Deluxe rooms. Some of the features to be found in all the rooms are same-day laundry service, private bath with shower, 24-hour Room Service, Internet access, direct dial telephone, in-room safe, hairdryer, minibar, and individually controlled air conditioning. Besides facilities like Sauna, rooftop swimming pool, Jacuzzi, the hotel also operates a free shuttle service to the beach of Habtoor Grand Resort & Spa two times a day.
Shangri-La Hotel Dubai
For paradisiacal views of the sea from one of the most luxurious places in the heart of the city, visitors usually book their rooms with the Shangri-La Hotel. If one were to describe the rooms, the word ‘spacious’ may well be an understatement. Offering one bedroom as well as four bedroom suites, the hotel is perfect for both small and large families. The most celebrated rooms are the Horizon Club rooms, which offer complimentary breakfasts, evening cocktails, and daytime beverages.
Metropolitan Hotel Dubai
The Metropolitan Hotel Dubai, with its proximity to major landmarks like Media and Internet Cities and World Trade Centre Exhibition halls is the practical choice for many travellers spending their holidays in Dubai. There are some 192 rooms to take your pick from but the honours go to the Royal and Presidential suites, which provide facilities like private dining areas, dressing room areas, and lounges.
Facebook Ads Vs Google Adwords
Should you advertise your small business online using Facebook ads or Google Adwords? The answer isn’t that simple. It’s really “yes” and “yes”.
Google AdWords have better potential to drive immediate, direct sales due to the nature of search. A customer may be ready to buy at the moment they search for a type of product and if your ad is appropriately placed, you can get the sell. However, the CPC bidding model of Google can be highly competitive and therefore expensive for your ad to reach top billing.
Google also has additional offerings, one being content marketing. Here your ad (text or graphic) is placed on affiliate sites with relevant content to your ad. Again, cost may be an issue as graphical ads are even more expensive than text. Apparently Google can provide television advertising with AdWords through Dish and DirecTV as well.
Facebook ads will less likely result in immediately sales but will build brand awareness quickly and fairly inexpensively. You can create multiple ads aimed at incredibly specific target markets with the most effect verbiage for that group. Pricing is also CPC or CPM bidding but much less complex than Google’s. The interface to create an ad is very intuitive as well.
In my research, I have found that search marketing is VERY effective …. unfortunately, it is also mostly too complex for the uninitiated.
Adwords is the dominating search marketing platform, but Google’s rules change so frequently, and their guidelines can be so confusing.
Furthermore, putting together an ad with proper keywords requires extensive keyword research. Most people scratch their heads at the notion of SEO.
This is what you need to know before you even create the ad. Then you need good ad copy, which is usually outsourced, since not everyone is a copywriter (this only adds to the cost).
Facebook PPC on the other hand, is quite simple.
It is totally user friendly from start to finish. It also gives you a lot of options when it comes to narrowing down your target demographic. It is also incredibly inexpensive, whether you use a ppc or cpi campaign.
In the end, I do believe that if you are selling something, the fastest and most effective way to do so on the internet is through search marketing, which would be Google Adwords…but, unless you are willing to put forth the immense effort to learn Adwords, or you have deep enough pockets to simply hires an SEO/PPC/Copy expert to do it all for you, your best bet is to take the somewhat slower, but still highly effective approach of Facebook PPC.
This strategy is more about branding. Branding, however, is also a very useful way to build sales.